The technology that drives the netherlands

Techniek Nederland

Techniek Nederland is the industry association for the installation industry in the Netherlands. They maintain and innovate the invisible network of installations and technology. With a revenue of 16 billion euros and over 6300 affiliated companies, they are of enormous relevance to the daily lives of every inhabitant of our country.

Techniek Nederland requires a recognizable profile for showing the value and importance of the organization. An ultimate challenge: how to transform this crucial network of hidden logistics into a clear visual language.

When stripping down all the way to the core of this infrastructure, there’s one thing that remains, the foundation of this organization: connection. Wires, pipes, cables. Conversations, network, dialogue. All tools that Techniek Nederland uses to create this important network. This web of lines, with Techniek Nederland as the central connection, is the base of the identity.

Techniek Nederland

Strategy / Brand identity / Website

Lava Amsterdam

Creative Direction & Design